What Marketing Managers Really Want from Trade Shows and Events
« Back to blog2024-12-20
In the dynamic world of marketing, trade shows and events play a crucial role in driving business growth. But what exactly do marketing managers expect from these events? This question was at the heart of a compelling discussion on the popular ExpoTalk show, featuring Dessa Mineva, Managing Director of Komoder Benelux, and Mineke Vrijenhoek, Brand Marketing Manager at Horecava. The conversation was led by hosts Mike Stern and Ron Lemmens, who explored innovative strategies and their business impact.
Key Insights from the Discussion
1. Turning Expenses into Revenue Generators
One of the most pressing concerns for marketing managers is ensuring that trade shows generate tangible returns. The experts shared practical tips on how to transform event-related expenses into profitable business opportunities through strategic planning and targeted engagement.
2. Maximizing Impact through Trends and Strategies
The podcast also highlighted the latest trends and cutting-edge strategies that can help businesses stand out. From leveraging digital marketing to creating immersive brand experiences, the speakers emphasized the importance of staying ahead of the curve to achieve maximum ROI.
Watch the Full Podcast
Ready to elevate your trade show strategy? Watch the complete discussion and learn how to optimize your presence at trade shows and events.
